Learn about the Top-Down Product Strategy - a management approach where upper-level management dictates product goals and objectives to lower-level teams. Improve product planning and management now!
Top-down product strategy is a product management approach that involves creating a product roadmap based on the company's overall business goals and objectives. This approach is often used by larger organizations with multiple product lines, where the product roadmap needs to align with the company's overall strategic plan.
With a top-down product strategy, the product roadmap is created by senior management and then cascaded down to the product management team. The product management team then works on developing the product features and requirements that align with the overall strategy.
The top-down approach ensures that the product roadmap is aligned with the company's overall business goals and objectives. It also helps to ensure that the product management team is working on the right products and features that will drive the company's growth and success.
There are several advantages to using a top-down product strategy:
While there are advantages to using a top-down product strategy, there are also some disadvantages:
Top-down product strategy is a product management approach that involves creating a product roadmap based on the company's overall business goals and objectives. While there are advantages to using this approach, there are also some disadvantages. Ultimately, the decision to use a top-down product strategy will depend on the company's size, goals, and culture.