Product Management Glossary

Velocity is a metric used in Agile product management to measure the amount of work completed in a given time period. It is calculated by dividing the total amount of work completed by the time taken to complete it.

Viewport refers to the visible area of a web page that is displayed on a device's screen. It is the part of the web page that a user can see without scrolling. The size of the viewport varies depending on the device and screen size.

Validation in Product Management refers to the process of testing and verifying that a product or feature meets the needs and expectations of the target market, and is aligned with the overall product strategy and goals.

Visualization in Product Management refers to the process of creating visual representations of data or information to help stakeholders understand complex concepts and make informed decisions.

Vanity Metrics are data points that give the illusion of success but do not accurately measure the impact of a product or feature. These metrics often focus on surface-level engagement and can be misleading in terms of actual user behavior and business outcomes.

Version control is a system that manages changes to a product's source code or other files, allowing multiple people to work on the same files without overwriting each other's changes. It tracks changes, allows for rollbacks, and ensures that everyone is working on the most up-to-date version of the product.

Video Marketing is a marketing strategy that involves creating and sharing videos to promote a product or service, increase brand awareness, and engage with customers. It can be used for various purposes such as product demos, customer testimonials, and social media ads.

Viral Marketing is a marketing strategy that utilizes social media and other online platforms to spread information about a product or service through word-of-mouth and social sharing, with the goal of creating a self-replicating viral effect that rapidly spreads the message to a large audience.

A vision statement is a concise and inspirational statement that outlines the long-term aspirations and goals of a company or product. It serves as a guiding principle for decision-making and helps align stakeholders towards a common goal.

Visitor Behavior refers to the actions and interactions of users on a website or application, including clicks, navigation paths, and engagement metrics. Understanding visitor behavior is crucial for product managers to optimize user experience and drive conversions.

A value proposition is a statement that describes the unique benefit that a product or service provides to its customers and how it solves their problems or meets their needs in a way that is better than the competition.

Vendor Management is the process of managing relationships with third-party vendors who provide goods and/or services to a company. This includes selecting vendors, negotiating contracts, monitoring performance, and ensuring compliance with legal and regulatory requirements.

Value vs. Complexity is the process of weighing the benefits of a product or feature against the effort needed to build and maintain it.

Venture Capital (VC) is a type of private equity financing provided by investors to startups and early-stage companies with high growth potential. In exchange for funding, the investors receive equity in the company and often play an active role in its management and decision-making processes.

Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way, using special electronic equipment such as a headset with a screen or gloves fitted with sensors.

Vulnerability Scanning is the process of identifying security vulnerabilities in a system or network by scanning it with automated tools. It helps in identifying potential weaknesses that can be exploited by attackers and provides recommendations for remediation.

Voice of Customer (VOC) is a product management technique that involves gathering feedback and insights directly from customers to understand their needs, preferences, and pain points. This information is used to inform product development and improve the overall customer experience.

The Value Proposition Canvas is a tool used by product managers to analyze and design the value proposition of a product or service. It helps to identify the customer's needs, pains, and gains, and how the product can address them, while also considering the company's capabilities and resources.